Are you new to Joetown? You’re going to want in on this!

As we say here at Joetown, you’ve found Minnesota’s best small town. Congratulations - you’re pretty lucky. Rest assured: we know we’re pretty lucky, too. We love that you found us, that you’re putting down roots and starting a business in our awesome community. But those of us in Joetown know that this takes a lot more than luck. We know it’s hard work, and sometimes lonely work. That’s where we come in.

OK, but who the heck is this ‘we’?

We = Joetown!
Joetown started in 2018 as a CVB-style idea, but we quickly learned that model didn’t fit St. Joe—limited funding and too much work for too few people. So we pivoted. Today, Joetown Tourism Group operates independently from the city (meaning faster decisions) and is supported directly by the community members and businesses it impacts.

(FYI: that could include you!)

•Attract visitors with real stories and curated content.

•Support local businesses by connecting and cross-promoting.

•Build a recognizable, proud Joetown brand.

•Strengthen internal communication so we all know what’s going on.

•Drive economic impact that benefits everyone, from Main Street to manufacturers..

That’s lovely and all, but what’s in it for me?

In a word, growth. Growth of your business, growth of the community... the sky’s the limit. This isn’t just a feel-good group. It has clear, focused goals:

So how does this work?

Joetown operates on a tiered model of support. The greater the annual buy-in, the more promotion of your business. There are three membership levels: bronze, silver, and gold. The best part? This is just the beginning. As our membership grows, we hope to add even more forms of support for your business!